Brands and channels are the two major instruments for companies to open up markets. However, at present, in the field of LED lighting, there are not many enterprises that really pay attention to brand building and channel development, which leads to the lack of brands in the industry and the channel blockage becomes the norm.
“In the first half of this year, the performance of Xinlian’s products has been greatly improved, and the cost performance is better than that of its peers. It has the corresponding regional advantages. At the same time, the company has developed and is capable of mass production of high-quality LED commercial and outdoor lighting products.” Mr. Li Hao, general manager of lighting, still said that due to the lag of the company's brand building and channel development, the new joint product 'no one knows the wine' and 'the woman's Tibetan mastiff'.
Li Hao believes that brand building and channel development will become the focus of Xinlian Lighting's future development. The 2012 High-tech LED Exhibition, as a high-profile industry event in the industry, is also a good platform for industry elites to gather and show their respective competitive advantages. In this exhibition, Xinlian Lighting will focus on LED bulbs, LED fluorescent lamps, LED downlights, LED spotlights,
LED Street Lights, LED industrial and mining lights and other products.
It is understood that the lighting products exhibited by Xinlian Lighting are produced in accordance with the national CQC certification requirements, using high-quality LED chips and drive circuits to ensure stable and reliable products, high energy saving rate, and energy saving of more than 50% compared with traditional lamps.
Li Hao said that LED lighting has been rapidly developed under the impetus of national policies, and it has also exposed many problems. Due to the low barriers to entry in the downstream application field, “mother and wife shop” and “small workshop” can not assemble an LED lamp in half an hour. Although cheap and not good, there is still a market.
"In the second half of the year, many LED lighting companies will continue to struggle. The state financial subsidies can only cater to those industry giants and elite companies with strong public relations capabilities. Many small and medium-sized enterprises, whether you are willing or not, will enter the market without quality. The price war is in the ranks." In Li Hao's view, the development of the LED industry is still not optimistic, I believe that "a few laughs and laughs" will become a portrayal of the industry.
However, the future direction of Xinlian Lighting is clear. Li Hao said that according to market conditions, the company's effective resources will be integrated in a timely manner to adjust development goals. At the same time, pay close attention to the frontiers of LED lighting technology, strive to dock the market, and gradually accumulate and consolidate valuable customer resources.
2012 High-tech LED Exhibition Exhibition Address: Guangzhou Poly World Trade Center Expo Booth No.: 3C02
Exhibition date: August 17-19, 2012 
January 06, 2021
